• WENDY’S®: Garden Salads Marketing Kit
    WENDY’S®: Garden Salads Marketing Kit
    Client: The Wendy's Company is the third largest quick-service hamburger company in the United States. A subsidiary, Wendy's International, Inc., is the franchisor of the Wendy's restaurant system. The Wendy's system includes more than 6,500 restaurants worldwide.

    Goal: Develop a promotional kit to introduce the “new” Wendy’s Garden Salads menu to on-air radio and television personalities nationwide to generate interest in the marketplace.

    Art & Ideas: Create a garden-inspired packaging kit utilizing a Wendy’s-branded, reusable flower pot, design and insert garden sticks into the pot which describe each of the four new salads and creation of a promotional brochure designed and die-cut to appear as salad when inserted into the pot. Customize readily available packaging to stay within budget and timeframe.
  • WENDY’S®: New Breakfast Menu Marketing Kit
    WENDY’S®: New Breakfast Menu Marketing Kit
    Client: The Wendy's Company is the third largest quick-service hamburger company in the United States. A subsidiary, Wendy's International, Inc., is the franchisor of the Wendy's restaurant system. The Wendy's system includes more than 6,500 restaurants worldwide.

    Goal: Develop a promotional kit to introduce the “new” Wendy’s breakfast menu to on-air radio and television personalities in various geographic areas to generate interest in the marketplace.

    Art & Ideas: Create a breakfast-inspired packaging kit utilizing a Wendy’s-branded, Styrofoam egg which hatches into two halves to display an egg-shaped brochure promoting the various items on the new Breakfast Menu. Encase the egg in natural-colored raffia so it gives the appearance of being “nested” upon opening the box. Include Wendy’s Gift Cards with each kit to encourage excitement and purchase of new menu items. Customize readily available packaging to stay within budget and timeframe.

  • WENDY’S®: Berry Almond Chicken Salad Marketing Brochure
    WENDY’S®: Berry Almond Chicken Salad Marketing Brochure
    Client: The Wendy's Company is the third largest quick-service hamburger company in the United States. A subsidiary, Wendy's International, Inc., is the franchisor of the Wendy's restaurant system. The Wendy's system includes more than 6,500 restaurants worldwide.

    Goal: Create a field market manager introduction for the latest Wendy’s salad offering, the Berry Almond Chicken Salad. Develop a cost-effective yet attractive way to introduce the new menu item while driving interest and generating sales among regional radio markets.

    Art & Ideas: Design a gate-fold brochure featuring tantalizing product imagery from the advertising campaign that opens to reveal information about salad ingredients and nutritional benefits. Coordinating envelopes were customized with logo stickers and allowed for additional gift cards to be included if desired.

  • WENDY’S®: Asian Bistro Menu Marketing Kit
    WENDY’S®: Asian Bistro Menu Marketing Kit
    Client: The Wendy's Company is the third largest quick-service hamburger company in the United States. A subsidiary, Wendy's International, Inc., is the franchisor of the Wendy's restaurant system. The Wendy's system includes more than 6,500 restaurants worldwide.

    Goal: Develop a promotional kit to introduce the “new” Wendy’s Asian Bistro menu items to on-air radio and television personalities nationwide to generate interest in the marketplace.

    Art & Ideas: Create Asian-inspired packaging kit containing Chinese take-out style menu/brochure. Include DJ reads, Radio/Television spots, Press Releases and general product information. Feature “Chopware”, a fork/knife/chopstick fusion to initiate buzz and chatter. Customize readily available packaging to stay within budget and timeframe.
  • PHILIPS: AmbientLED Bulb Marketing Kit
    PHILIPS: AmbientLED Bulb Marketing Kit
    Client: Royal Philips Electronics of the Netherlands is a diversified health and well-being company, focused on improving people’s lives through timely innovations. Philips employs more than 118,000 employees worldwide.

    Goal: Target trade media and environmental industry reviewers and bloggers to test and spread the word about the latest Philips bulb technology. Emphasize the Energy Star qualification and the cost-saving features of the new bulbs in a fun and playful way.

    Art & Ideas: Develop an innovative package for the sample bulb being sent to mailing list recipients. A multi-panel sleeve wraps each box, including bulb facts on each side using special varnish effects. The box inside invites opening where an informational product card rests on top of an actual sample bulb. The entire kit uses existing Philips colors and fonts while giving product highlights.
  • KNIGHT CAPITAL GROUP, INC.: Corporate Challenge Race Shirts
    KNIGHT CAPITAL GROUP, INC.: Corporate Challenge Race Shirts
    Client: Knight Capital Group, Inc. is an independent financial services firm which specializes in order execution and provides access to capital markets across multiple asset classes. The organization trades nearly every security and makes a market in more NYSE and NASDAQ stocks than any other company. It is the leading source of off-exchange liquidity in U.S. equities with a greater share volume than any U.S. exchange. Knight has a growing global presence across the Americas, Europe and the Asia Pacific region.

    Goal: Create a new t-shirt design to give the team a cohesive look while representing the Knight brand.

    Art & Ideas: Design a graphic that illustrates a runner to symbolize Knight's liquidity and the Company's ability to keep the markets moving for the annual New York and London JPMorgan Chase races. Utilize Knight's strong color palette and overall corporate look and feel to reinforce the brand.

  • ROYAL CARIBBEAN CRUISES LTD.: Case-Bound Book, Elegance at Sea
    ROYAL CARIBBEAN CRUISES LTD.: Case-Bound Book, Elegance at Sea
    Client: Royal Caribbean is the world’s second largest cruise vacation company, with a combined total of 38 ships in service, providing approximately 79,000 berths. The company owns and operates five brands which sail itineraries throughout the world.

    Goal: Create a commemorative edition titled Elegance at Sea to showcase the art and architecture of Royal Caribbean and Celebrity Cruises for the company’s Board of Directors, Officers, travel agent partners and valued guests.

    Art & Ideas: Highlight the company as an innovative leader in its ability to create some of the world’s most unique and architecturally impressive cruise ships. Create an elegant piece to preserve memorable images of these magnificent structures renowned for their extraordinary beauty, mystique and allure.
  • KODAK: Custom Publication, Make Something Magazine
    KODAK: Custom Publication, Make Something Magazine
    Client: Kodak is the world’s foremost imaging innovator, providing imaging technology products and services to the photographic and graphic communications markets.

    Goal: Develop a consumer publication to inspire creativity by showcasing various uses of Kodak brand products. Introduce Paige Davis of TLC’s Trading Spaces to promote the premiere issue.

    Art & Ideas: Feature tips on organizing and decorating your lifestyle, and how to “Make Something Kodak.” Highlight clever ways for sharing memories that are both fun and functional for the entire family. Include incentive-based coupon and tear-out frame with creative ideas to get started.

    AWARD
    American Graphic Design Award:
    For Excellence in Communication and Graphic Design
  • KNIGHT CAPITAL GROUP, INC.: Sales Collateral & Trade Show Booth
    KNIGHT CAPITAL GROUP, INC.: Sales Collateral & Trade Show Booth
    Client: Knight Capital Group, Inc. is an independent financial services firm which specializes in order execution and provides access to capital markets across multiple asset classes. The organization trades nearly every security and makes a market in more NYSE and NASDAQ stocks than any other company. It is the leading source of off-exchange liquidity in U.S. equities with a greater share volume than any U.S. exchange. Knight has a growing global presence across the Americas, Europe and the Asia Pacific region.

    Goal: Clearly and effectively communicate Knight Capital Group’s dominant position within the global marketplace. Illustrate how the company’s expertise, proprietary technologies and infrastructure provide its clients with unparalleled access and trade execution services.

    Art & Ideas: Develop a clear and consistent integrated brand and marketing program to best position Knight Capital Group for its Institutional clients and Broker/Dealer offerings, while further attracting new business opportunities. Create unique sales and marketing materials that are both innovative and dynamic to appeal to a savvy audience.
  • IBM CORPORATION: e-Business Marketing & Media Kit
    IBM CORPORATION: e-Business Marketing & Media Kit
    Client: The Centers for IBM e-Business Innovation develop innovative e-business strategies and industry solutions, to enhance customer relationships, build operational efficiencies and drive greater profitability for companies worldwide.

    Goal: Position Centers for IBM e-Business Innovation as industry leaders and forward-thinking innovators offering the most advanced e-commerce solutions for any business seeking to establish a powerful and profitable online presence. Establish a creative foundation and produce a broad range of marketing materials to highlight the new Center and its capabilities.

    Art & Ideas: Communicate IBM’s high-level design and interactive capabilities using clear messaging to showcase its significant benefits, competitive advantages and proven ability to develop some of the world’s most cutting-edge online solutions. Translate interactive look to traditional media using Web-inspired graphics with dynamic visuals and compelling company facts to resonate with savvy clientele.
  • PROGRAPHICS COMMUNICATIONS, INC.: Direct Mail Campaign
    PROGRAPHICS COMMUNICATIONS, INC.: Direct Mail Campaign
    Client: ProGraphics is an innovative high-quality commercial printer, owned and operated in the Atlanta area since 1974. The company serves the local market and has the flexibility to rapidly adapt to clients’ growing needs..

    Goal: Create awareness of a high-quality commercial printer within the local financial community.

    Art & Ideas: Develop conceptual approach by creating a series of cards featuring simple yet graphic illustrations to introduce the steps associated with effective shareholder communications.
  • ATC LOGISTICS & ELECTRONICS: Advertising Campaign
    ATC LOGISTICS & ELECTRONICS: Advertising Campaign
    Client: ATC Logistics & Electronics is a premier provider of specialized third-party logistics (3PL) and supply chain services to companies serving the wireless, broadband, electronics and automotive markets from locations in the U.S., Canada and Mexico.

    Goal: Create brand awareness and support new business efforts for ATC Logistics through a strategic advertising campaign.

    Art & Ideas: Communicate the company’s leadership role by developing a campaign based on the themes “Business As Usual Just Got ‘Better’, ‘Faster’, ‘Smarter’ and ‘Easier’.” Depict office situations in an uplifting manner to send a positive message on how business should run.