• AÉROPOSTALE, INC.: Recruitment Booklets
    AÉROPOSTALE, INC.: Recruitment Booklets
    Client: Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aéropostale® stores and seven to 12 year-old kids through its P.S. from Aéropostale® stores.

    Goal: Design a recruitment booklet that is distributed at college career fairs across the country.

    Art & Ideas: Create a booklet that highlights Aéropostale’s corporate culture values and benefits for both the corporate and storeline sides of the company. The booklet is designed to work hand-in-hand with the recruitment website.
  • AÉROPOSTALE, INC.: Employee Handbooks
    AÉROPOSTALE, INC.: Employee Handbooks
    Client: Aéropostale is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17-year-old young women and men. The company provides high-quality, active-oriented, fashion and fashion basic merchandise at compelling values.

    Goal: Design a family of easy-to-understand and use employee handbooks that have similar look and feel as those of existing corporate website. Each version must be readily identified while maintaining corporate brand style across international borders using different languages.

    Art & Ideas: Create a layout for employee communications materials that incorporates some of the desired elements from other projects designed for client. Differentiate five separate corporate versions while utilizing the same layout in the most cost-effective way to maintain client’s budget.
  • KNIGHT CAPITAL GROUP, INC.: Corporate Brochure, Fact Sheet & Annual Report
    KNIGHT CAPITAL GROUP, INC.: Corporate Brochure, Fact Sheet & Annual Report
    Client: Knight Capital Group, Inc. is an independent financial services firm which specializes in order execution and provides access to capital markets across multiple asset classes. The organization trades nearly every security and makes a market in more NYSE and NASDAQ stocks than any other company. It is the leading source of off-exchange liquidity in U.S. equities with a greater share volume than any U.S. exchange. Knight has a growing global presence across the Americas, Europe and the Asia Pacific region.

    Goal: Clearly and effectively communicate Knight Capital Group’s position as a global financial services firm while illustrating how the company’s expertise, proprietary technologies and infrastructure provide its clients with access to a sizeable and diverse network of leading buy- and sell-side firms.

    Art & Ideas: Develop a clean and direct approach to describe the Company’s business utilizing images of Knight’s employees and a strong color palette. Use large call outs describing how Knight’s liquidity for buy-side and sell-side offerings further attracts new business opportunities. Create integrated brand and marketing pieces that are clean and bold to appeal to business-driven, market-savvy audience.
  • KNIGHT CAPITAL GROUP, INC.: Recruitment Brochure
    KNIGHT CAPITAL GROUP, INC.: Recruitment Brochure
    Client: Knight Capital Group, Inc. is an independent financial services firm which specializes in order execution and provides access to capital markets across multiple asset classes. The organization trades nearly every security and makes a market in more NYSE and NASDAQ stocks than any other company. It is the leading source of off-exchange liquidity in U.S. equities with a greater share volume than any U.S. exchange. Knight has a growing global presence across the Americas, Europe and the Asia Pacific region.

    Goal: Clearly and effectively communicate Knight Capital Group’s position as a global financial services firm while illustrating how the company’s expertise, proprietary technologies and infrastructure provide its clients with access to a sizeable and diverse network of leading buy- and sell-side firms.

    Art & Ideas: Develop a clean and direct approach to describe the Company’s business utilizing images of Knight’s employees and a strong color palette. Use large call outs describing how Knight’s liquidity for buy-side and sell-side offerings further attracts new business opportunities. Create integrated brand and marketing pieces that are clean and bold to appeal to business-driven, market-savvy audience.
  • THE COCA-COLA COMPANY: Centennial Book
    THE COCA-COLA COMPANY: Centennial Book
    Client: Coke is the world’s #1 soft drink company. A century ago, the first Coca-Cola bottling operation outside of North America started in Cuba and Panama. The Coca-Cola Company now owns four of the top five soft drink brands and makes or licenses over 500 drink products in more than 200 nations.

    Goal: Create a grand commemorative piece highlighting 100 years of Coca-Cola. Showcase experiences and milestones that have made Coca-Cola the most enjoyed, number one soft drink in the world.

    Art & Ideas: Highlight the heritage and vitality of Coca-Cola as it has refreshed hundreds of millions of people around the world every day for a century. Look back to its simple beginnings in the soda fountain days. Feature historic art, advertising greats and memorable images of the people and innovations that have propelled Coca-Cola forward and into its second century.
  • HEWLETT-PACKARD: Enterprise Executive Brief
    HEWLETT-PACKARD: Enterprise Executive Brief
    Client: Hewlett-Packard is a technology solutions provider to consumers, businesses and institutions worldwide. The company’s offerings span IT infrastructure, global services, business and home computing, as well as imaging and printing.

    Goal: Create an executive brief brochure depicting HP today. Highlight the company as a powerful enterprise leader in delivering infrastructure solutions.

    Art & Ideas: Profile top-level executives standing behind the value-added solutions and partnerships that help customers build adaptive infrastructure and achieve business agility.
  • TYSON FOODS, INC.: Fact Book
    TYSON FOODS, INC.: Fact Book
    Client: Tyson Foods is the world’s largest processor and marketer of chicken, beef and pork and the second-largest food company in the Fortune 500. The company produces a wide variety of protein-based and prepared food products and is the leader in the retail and foodservice markets it serves.

    Goal: Inform and educate audiences of the corporate structure and important facts and figures related to Tyson Foods’ business while reinforcing the corporate goals.

    Art & Ideas: Highlight company divisions and products with clean, simple graphics, charts and photography that maintain the corporate brand while enhancing readability through interesting facts.
  • THE PROCTER & GAMBLE COMPANY: Corporate Brochure
    THE PROCTER & GAMBLE COMPANY: Corporate Brochure
    Client: The Procter & Gamble Company is the world’s #1 provider of household products and services to consumers in over 180 countries. The company has nearly two dozen billion-dollar brands in its portfolio.

    Goal: Create overview brochure to highlight P&G’s global presence and brand promise, “We make every day better … in every way we can.”

    Art & Ideas: Illustrate company’s commitment to its purpose, core values and principles through use of employee testimonials, dynamic copy call-outs and supporting consumer images.
  • ATC TECHNOLOGY CORPORATION: Capabilities System
    ATC TECHNOLOGY CORPORATION: Capabilities System
    Client: ATC is a leading provider of logistics (supply chain management services), such as packaging and distribution, order fulfillment and warehousing services and its drivetrain (automotive aftermarket) business remanufactures automatic transmissions and drivetrain products for principal customers.

    Goal: Create a versatile capabilities system that markets the company as a whole as well as its two distinct divisions: ATC Logistics & Electronics and ATC Drivetrain.

    Art & Ideas: Design a unique portfolio-style envelope to house a company overview booklet and two tri-fold brochures with at-a-glance division profiles. Implement a versatile approach to allow for division updates and target marketing.
  • FLOWERS FOODS: Anniversary Book
    FLOWERS FOODS: Anniversary Book
    Client: Flowers Foods is one of the nation’s leading producers and marketers of packaged bakery foods for retail and foodservice customers. The company’s highly efficient bakeries produce bread, buns, rolls, snack cakes and pastries.

    Goal: Create a celebratory book dedicated to those whose strength, vision and commitment have helped shape and define Flowers throughout its 75 years of providing consumers with delicious quality foods.

    Art & Ideas: Illustrate how this small-town bakery has grown to be one of the nation’s leading, most efficient and innovative producers and marketers of packaged bakery foods for retail and foodservice customers. Feature nostalgic images from the early days of the 1920s, the “batterwhip” years of the 1950s and the high-growth years to follow.
  • COCA-COLA RETAILING RESEARCH COUNCILS – The First 30 Years: Collector’s Edition
    COCA-COLA RETAILING RESEARCH COUNCILS – The First 30 Years: Collector’s Edition
    Client: Coca-Cola Retailing Research Councils provide retailers the opportunity to look at their industry from a global perspective. The Council brings together retail leaders from around the world to provide strategic insight to a complex industry which is forever evolving.

    Goal: Produce a commemorative book to chronicle the collective genius of global retail leaders that encompasses the research spanning three decades. Reflect pressing issues of the retail industry and provide insight to practical knowledge, relevant options and opportunities for continual improvement.

    Art & Ideas: Create a timeless, elegant case-bound volume comprised of 31 projects covering four broad areas: Market Perspectives, Strategic Insights, Managing People and Increasing Profit. Design using a classic font, illustrated diagrams, comprehensive charts and easy-to-read tables for a sophisticated audience. Print on FSC Certified paper containing 100% post-consumer recycled fiber, manufactured with Green-e certified wind power, clean water power, chlorine free and carbon neutral.

    AWARDS
    American Graphic Design Award:
    For Excellence in Communication and Graphic Design
    Printing Industry Association of Georgia (PIAG):
    Award of Excellence
  • THE COCA-COLA COMPANY: Employee Magazine
    THE COCA-COLA COMPANY: Employee Magazine
    Client: Coke is the world’s #1 soft drink company. A century ago, the first Coca-Cola bottling operation outside of North America started in Cuba and Panama. The Coca-Cola Company now owns four of the top five soft drink brands and makes or licenses over 500 drink products in more than 200 nations.

    Goal: Develop a name, concept and creative direction for a quarterly publication directed to employees. Highlight their commitment to excellence and the importance of their service to the continued success of the company’s business.

    Art & Ideas: Chronicle the journey of fellow associates in more than 155 countries. Feature everyday contributions that have led to the company’s progress, direction and overall success. Illustrate stories that revolve around the company’s heritage, strength of its trademarks, integrity of its products and the international nature of its business.

    AWARD
    Printing Industry Association of Georgia (PIAG):
    Best of Category and Award of Excellence